Top tech: Top media technology leaders on what you should focus on in the year ahead

IBC reporter Rosie tries Nokia’s AR glasses, connected by cable to a smartphone. Nokia demonstrates how 3D content can be streamed directly to the glasses. She had to be careful not to bump into anyone. 

A fully equipped broadcast studio outside Entrance C is giving IBC2026 exhibitors a place to share their show news through professional interviews and video content.

With companies facing huge challenges to protect their content from piracy and adulteration, Google's Toby Scales, LaLiga's Jose Ignacio Carrillo de Aibornoz, and Brazilian media giant Globo's Mauricio Felix Vasconcellos discuss what has worked for them and what their next steps may be. 

IBC2026 session highlight: Media cartographer Evan Shapiro chaired a discussion on how massive media companies are now involved in the creator economy while bigger creators are turning into studios.

The Apple Museum at IBC showcases computers and editing technology from the 1980s and 1990s, with younger visitors reacting to the early tech. The exhibition also looks ahead to Apple’s latest developments and the possibility of a foldable iPhone.