What caught our eye in agentic AI? Reporter Gillian Kelly looks at three key agentic AI products that broke new boundaries at IBC this year. The rapidly evolving technology has been the talk of the halls and sessions, with thought leaders sharing best practice on how to innovate workflows and usher in a new era of media production.
Moderator Alan Wolk was joined by Fraser Jardine (Dot Group), Gijs Davelaar (Media Press Group), Guido Meardi (V Nova), Jeffrey Kember (NVIDIA) and Sean King (Veritone) to discuss the responsible media revolution driven by data and sustainable infrastructure.
The Future Tech stage hosted Steve Jones (Corrivum) and Tom Bridges (CaptionHub) to discuss the launch of Timbra, a real-time multimedia localisation suite developed by CaptionHub.
IBC’s Mark Smith was joined by Amy Rajaonson (France Télévisions), Giulio Stante (RAI Radiotelevisione Italiana), Ronan Poullaouec (Haivision) and Sam Yoffe (Neutral Wireless) to discuss the ambitious project of deploying private 5G networks across land, sea, and air.
Rich Yu, Chief Product Officer at LucidLink, Imogen Kimberley, Account Executive at LucidLink, and Fred Petitpont, Chief Technology Officer (CTO) and Co-Founder of Moments Lab, took to the Future Tech Stage at IBC2025 to share a candid conversation on how real-time access and intelligent automation are changing the game for creative teams.
Moderator Gautam Hazari (Sekura.id) was joined by Mark Smith (IBC) and Matt Stagg (MTech Sport, Media & Entertainment) to explore the transformative potential of network APIs in the media and broadcast industry, focusing on their ability to enhance connectivity, security, and user experience.
Muki Kulhan hosted Ben Chapman (BFBS), ErinRose Widner (Verizon Business), John Canning (AMD) and Vebz Panchal (Xansr) to discuss the transformation of media innovation through the IBC's accelerator and incubator programmes, highlighting new approaches to personalisation, audience engagement, and the role of AI in media production.
Led by Keran Boyd, Accelerator Lead at IBC, a Future Tech Stage session at IBC2025 proposed the development of a cloud-based routing and monitoring system for live media streams, enabling seamless acquisition, transport, and oversight entirely within the cloud. The panel included: Adrian Roe, CEO and Founder at Norsk by id3as; Chris Fellows, Director of Global Solutions Engineering at Zixi; Rostam Kilgour, Manager at First Line Response RTE; and Tom Everest, Head of Architecture and Supply Chain, Broadcast and End-User Technology at BBC.
On the Future Tech stage, Michelle Munson, CEO and co-founder of Eluvio, presented an approach to AI and video distribution at scale, focusing on their core technology, the content fabric.
Imagine a crew of AI agents helping produce live television news. Human operators can use natural language to speak to an Orchestrator, which conducts a mesh of AI agents.
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