Boom in adoption of subtitling in UK advertising, XR finds
The adoption of subtitling in UK advertising has doubled in two years, rising from 27% in 2024 to 54% so far in 2026, according to data from XR Extreme Reach.

The adoption of subtitling in UK advertising has doubled in two years, rising from 27% in 2024 to 54% so far in 2026, according to data from XR Extreme Reach.
Swiss telco Sunrise has expanded the highlights feature of its yallo TV service with the addition of auto-generated video previews, supported by Media Distillery’s Preview Distillery.
Video streaming specialist nanocosmos has launched nanoStream Control, a security and control layer within the nanoStream platform.
Comcast Technology Solutions (CTS) has announced a new multi-year agreement with Great American Media to provide managed channel origination, playout, and transmission services using Comcast MediaOrigination, which is part of the Comcast Media360 product portfolio.
Icelandic national broadcasting service, Ríkisútvarpið (RÚV), is the first public broadcaster to launch on OTT platform Leyra.
Video streaming software provider Bitmovin has expanded its live encoding and observability offers to deliver what it describes as end-to-end real-time observability for live streaming workflows from live encoding through to playback.
Video software provider Synamedia has announced the launch of Go Shorts as part of its expanded Synamedia Go OTT platform.
ITV is to make its streaming service ITVX available as an-car entertainment service for BMW, Mini, and Mercedez-Benz vehicles.
The European Commission has unconditionally approved RTL Deutschland’s €150m acquisition of Sky Deutschland from Comcast.
Welsh-language broadcaster S4C has announced a major deal with YouTube.