Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
AOS is described as an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. The enterprise advertising management software is built with cloud technology and employs generative AI.
Several major media company clients, including Cox Media, Effectv, the ad sales division of Comcast, and Spectrum Reach, the ad sales business of Charter Communications, have recently gone live on the platform. Operative says several new blue-chip customers are scheduled to go live on AOS over the next few quarters.
The company added that AOS is fast approaching the processing of $20 billion in annual advertising revenue and is ramping to support 6,000 users globally.
Michael Grossi, CEO at Operative, said: “Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs. The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”
You are not signed in
Only registered users can comment on this article.
Blackmagic Design unleashes a wave of technologies
In the lead-up to NAB 2026, Blackmagic Design has revealed a slate of new production technologies.
Avid and Google Cloud partner to bring agentic AI for media production
Avid and Google Cloud have signed a multi-year strategic partnership to embed Google’s Gemini models and Vertex AI directly into Avid’s solutions.
Channel 4’s longest-serving Chief Content Officer steps down
After almost nine years leading the broadcaster’s content strategy, Ian Katz, Chief Content Officer at Channel 4, will step down from his role in October 2026.
BBC to cut 2,000 jobs: "Put simply, the gap between our costs and our income is growing"
In an internal, all-staff call held today, Rhodri Talfan Davies, Interim Director General for the BBC, revealed that the organisation is planning to cut between 1,800 and 2,000 jobs.
AJA to acquire video encoding company Comprimato
AJA Video Systems has agreed to acquire Comprimato, a live video encoding and processing software provider for virtualised and cloud productions and broadcasts.
