Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.

AOS is described as an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. The enterprise advertising management software is built with cloud technology and employs generative AI.
Several major media company clients, including Cox Media, Effectv, the ad sales division of Comcast, and Spectrum Reach, the ad sales business of Charter Communications, have recently gone live on the platform. Operative says several new blue-chip customers are scheduled to go live on AOS over the next few quarters.
The company added that AOS is fast approaching the processing of $20 billion in annual advertising revenue and is ramping to support 6,000 users globally.
Michael Grossi, CEO at Operative, said: “Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs. The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”

TV set is primary device for YouTube viewing, says CEO Neal Mohan
The television set is now the primary device for YouTube viewing in the US, according to the company’s CEO Neal Mohan.

NEP Group reorganises European operations
NEP Europe has unveiled a new organisational structure for its northern, mid and southern European businesses.

Tell Media strengthens leadership team, opens Kuala Lumpur office
UK-based sports production company Tell Media has strengthened its senior leadership team and also opened a new office in Kuala Lumpur to service the Southeast Asia market.

Kickstart Day 2025: Evolution of the Control Room wins Project of the Year
The IBC Accelerator Media Innovation Programme has announced the ‘Evolution of the Control Room’ as the winner of the prestigious 2024 Project of the Year Award.
ITV brings golf back to free-to-air TV in UK
Elite golf is returning to free-to-air television in the UK after Saudi Arabia-backed league LIV Golf struck a broadcast partnership with ITV for the 2025 season.