Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
AOS is described as an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. The enterprise advertising management software is built with cloud technology and employs generative AI.
Several major media company clients, including Cox Media, Effectv, the ad sales division of Comcast, and Spectrum Reach, the ad sales business of Charter Communications, have recently gone live on the platform. Operative says several new blue-chip customers are scheduled to go live on AOS over the next few quarters.
The company added that AOS is fast approaching the processing of $20 billion in annual advertising revenue and is ramping to support 6,000 users globally.
Michael Grossi, CEO at Operative, said: “Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs. The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”
You are not signed in
Only registered users can comment on this article.
WPP boss Mark Read to leave advertising giant
WPP CEO Mark Read is to leave the advertising giant at the end of the year.
 and Romuald Rat (right) - source - EBU.jpg)
France Télévisions wins top EBU tech prizes
France Télévisions has been named the winner of the European Broadcasting Union (EBU)’s Technology & Innovation Award for its proof-of-concept implementation of the C2PA (Coalition for Content Provenance and Authenticity) standard.
Canal+ and Netflix extend partnership to Africa
Canal+ has agreed a deal with Netflix that will see it become the first pay-TV operator to distribute the streamer’s content as part of its offerings across 24 Sub-Saharan African countries.
Warner Bros. Discovery to split into two companies
Warner Bros. Discovery is to split into two publicly traded companies, separating its cable TV networks from its studios and streaming businesses.
BFI publishes AI recommendations for UK screen sector
The British Film Institute has published a report setting out key recommendations for the UK screen sector to capitalise on AI opportunities.
