IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how ...
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Accelerating innovation – Tutorial, Ep 1: Understanding 6G holographics and business adoption
IBC365 Tutorial: Kostas Katsaros, Head of Future Networks and 5G at Digital Catapult, offers a deep dive into the transformative potential of 6G, focusing on how AI-native network architectures can enable groundbreaking applications – such as holographic communication.
Virtual production – Tutorial, Ep 3: Managing virtual production projects – from scope to delivery
IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Virtual production – Tutorial, Ep 1: How to expand your creative playground
IBC365 Tutorial: Serena Bliss, Co-Founder at Creative Alchemy, discusses how virtual production (VP) empowers filmmakers to adjust time, locations, and environments instantly, offering a more dynamic, interactive creative process.
Immersive tech – Tutorial, Ep 3: How to get started with immersive audio
IBC365 Tutorial: Freelance audio engineer Marcela Rada introduces the concept of immersive audio and explores its growing impact across industries.
Immersive tech – Tutorial, Ep 2: Volumetric video and the future of content production
IBC365 Tutorial: Nick Fellingham, CEO at Condense, explains what volumetric video is, how it works, and why it’s becoming a game-changer in content production, particularly in gaming and spatial computing.
