Maximising ad-tech opportunities: top tips for media and entertainment publishers

IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.

This highlight comes from Ep 1 in the Ad-tech Tutorial series, where Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, explores how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.

Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to ...

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