Adrian Pennington

The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.

On Air, the global student‑run broadcast initiative, is scaling up in its second year.

Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflows while insisting that human judgement remains central.

The Los Angeles 2028 Olympic Games are set to become the largest broadcast operation ever attempted.

A feasibility study, revealed for the first time at IBC, confirmed that a pan-European cloud ecosystem is achievable – if broadcasters can overcome several organisational, financial, and regulatory hurdles.

CNN is fusing AI into the backbone of its operations to give the 46‑year‑old cable network the legs to thrive for another five decades.

With the spend on advertising dollars reaching fewer people brands are turning to branded entertainment and other content creation channels.

At IBC2026, Guy-Laurent Epstein, Executive Director, Marketing, UEFA, explored how he has optimised the organisation’s workflows for live sports to drive growth for UEFA national and club competitions, including the Euros and Champions League.

Although global broadcasters are accelerating their shift from satellite to IP, the industry seems to be entering a hybrid era rather than a clean break.

IBC showcased practical use cases of AI, including the management and mining of a massive news archive and the vocal resuscitation of a long-dead adventurer.