Features

Features articles
FIFA World Cup 2026

Behind the scenes: FIFA World Cup 2026

Time-zone differences, travel demands, and the geographic spread of host cities are forcing FIFA’s host broadcast and rights holders to rethink traditional production approaches.

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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ESC2026

Behind the scenes: Eurovision Song Contest 2026

What began as a technical experiment in 1956 is now a global cultural institution reaching approximately 170 million viewers on TV across three live shows and generating billions of views on digital platforms. IBC365 gets a tour backstage in Vienna.

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