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AI and the evolution of MAM: Part one – risk analysis

Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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