Explore the trends shaping the future of media at the IBC Conference

The 2026 FIFA World Cup tournament is underway in the USA, Canada and Mexico and is the first iteration of the event to involve 48 teams, up from the previous 32. Researchers from Ampere Analysis crunched the latest data to assess the commercial impact of the tournament across three different verticals: sports media rights, sponsorship, and games.

Laura Ghisiglieri, Global Development & Marketing Director at BB Media, presents the key findings from the company’s ‘Streaming 2024: New Platforms and Global Trends’ report.

Neal Michie, Director of Product Management at PACE Anti-Piracy, discusses how intellectual property in the form of algorithms deployed on the edge can be reverse engineered and stolen, and how a white-box solution can prevent this process from taking place.

Ophélie Boucaud, Principal Analyst - Media & Telecom at Dataxis, provides a European perspective on overcoming the current challenges associated with fragmented viewer and advertising metrics.

IT-based broadcasting is continually evolving and engineers face new challenges in key growth areas such as IP-based production and cybersecurity. John Maxwell Hobbs breaks down the resources at hand to help broadcast engineers stay on top of their game.