Opinion

When people discuss generative artificial intelligence in filmmaking, the question is usually whether it will replace creative teams. On a real production, that question is too broad to be useful. The practical question is simpler: where does the tool fail, and what must the production protect when it does? 

As the streaming industry increasingly fixates on capturing viewer attention, Mick McCluskey, Vice President of Product Management at Enghouse Networks, flags an oft-overlooked priority: a business infrastructure that encourages long-term loyalty.

As streamers race to learn more and more about their users, Tom Dvorak, Co-Founder of XroadMedia, suggests a different tack to personalise content feeds and promote subscriber loyalty.

As production crews struggle to adapt to evolving immersive tech workflows, Matt Celia, Chief Creative Director and Co-Founder of Light Sail VR, consults his decade of experience to offer a profoundly human answer to this technological problem.

The IBC Conference returns on 11 September for three days of discussion around the forces driving change across M&E.

The 2026 FIFA World Cup tournament is underway in the USA, Canada and Mexico and is the first iteration of the event to involve 48 teams, up from the previous 32. Researchers from Ampere Analysis crunched the latest data to assess the commercial impact of the tournament across three different verticals: sports media rights, sponsorship, and games.

Responsible for more than half of Iceland’s scripted TV output in the past five years, production company Glassriver has adapted to a changing media landscape, becoming experts in navigating international co-productions. CEO Andri Ómarsson explains how these international partnerships are now helping local stories travel further than ever.

Film and TV Charity CEO Marcus Ryder shares his thoughts on the alarming findings from the organisation’s second Money Matters report.

As production teams seek more streamlined and scalable operations for outside broadcasts, Haivision’s Marcus Schioler considers the evolving role of IP and 5G for the secure, reliable and low-latency transfer of live content.

As VP stands on the cusp of revolutionising the industry, Rob Chandler, Founder of Starting Pixel, explains the importance of understanding the technology to harness its expansive potential.