Video streaming software and services provider Accedo and OTT platform provider Magine Pro have signed a binding agreement to merge their respective SaaS departments, Accedo One and Magine Pro, into a new jointly owned company.
The new entity will start operating following customary regulatory approvals, which are expected in December 2025. Markus Hejdenberg, the current CEO of Accedo One, will step into the CEO position of the new company, while Matthew Wilkinson, current CEO of Magine Pro, will become Chief Commercial Officer.
Kamal Bherwani will be appointed as Chairman of the Board. The new entity will operate separately from the Accedo Group but use Accedo’s global network, resources and reach as a key business partner and reseller of products and solutions.
Wilkinson said: “With the maturing market for streaming, we believe that the winners will be the companies that can best help customers build thriving OTT businesses. Accedo is an ideal partner to create a joint venture with Magine, given their global reach, mature tech stack and headquarters in Stockholm, Sweden.”
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