Comcast Technology Solutions (CTS) has been selected by Charter Communications and Cox Communications, in separate deals, to help create, manage, and distribute linear channels for top-of-form, out-of-market games from premium sports leagues, including MLB, NHL, and NBA.
Specifically, Cox and Charter now rely upon Comcast Media Origination, part of the Comcast Media360 product portfolio, for back-end video management, delivery, and viewing rights enforcement to give fans the ability to watch their favourite teams outside of the local geographic areas of the teams involved.
Tom Montemagno, Executive Vice President of Programming Acquisition at Charter, said: “Spectrum customers expect us to provide the best possible collection of premium sports content, including out-of-market games for their favourite teams. After securing our own content rights agreements with the leagues, it was imperative to have the right back-end system in place to manage and deliver these sports experiences efficiently at scale, which is why we turned to Comcast Technology Solutions.”
Mark Gathen, Senior Vice President of Content Acquisition at Cox, added: “Sports are a cornerstone of the entertainment experience for our customers and a key part of the value we deliver to their screens every day. Comcast Technology Solutions removes the technical complexity required to deliver out-of-market sports, allowing us to focus on offering exceptional sports entertainment subscriptions and viewing choices.”
IBC Accelerator Kickstart Day takes place in February
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ThinkAnalytics appoints Senior Vice President of Advertising
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Bitcentral appoints Rick Arnold to its board of directors
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Zixi appoints Vice President of Engineering
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MediaKind to buy Harmonic’s video business
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