Advertising management specialist Operative has announced the launch of AOS Insights, described as an enhanced analytics and reporting module for AOS, Operative’s intelligent media management platform.
According to Operative, the service enables media companies to take control of their advertising data and surface real-time, revenue-driving insights directly within their sales and operational workflows. It adds that AOS Insights replaces legacy reporting tools with embedded interactive visualisations that empower media companies to realise cost savings, operational efficiencies, and new revenue opportunities.
Michael Grossi, CEO at Operative, said: “Media companies are under constant pressure to optimise revenue across their linear, streaming, and digital businesses. With AOS Insights, we’ve embedded the advanced BI capabilities our customers need directly into the AOS platform – so they can act on revenue opportunities the moment insights appear.”
AOS Insights is built on an API-first, cloud-native architecture, and uses BigQuery, Google Cloud’s unified data to AI platform, as its data ingestion and mapping engine, combined with Looker, Google Cloud’s intelligent BI solution to streamline reporting efficiencies and reduce costs for users.
.jpg)
EU Sovereign AI: Collaboration crucial to AI and cloud success
Collaboration and innovation are crucial ingredients for establishing a sovereign cloud and AI ecosystem within Europe to reduce dependency on US hyperscalers, concluded an SMPTE panel at IBC2026.
Comcast and Paramount Skydance weigh future of SkyShowtime platform
Comcast and Paramount Skydance are reportedly considering winding down their SkyShowtime joint venture.
Disney+ launches curated Playlists feature
Disney+ is introducing Playlists, a feature that brings together themed collections of episodes and movies that play continuously.
Apple expands Apple TV to 170 markets
Apple is rolling out is Apple TV streaming platform into 59 additional countries, taking the service’s global footprint to 170 markets.
Canal+ and LaLiga strike anti-piracy agreement
France’s pay-TV group Canal+ and Spanish football league LaLiga have signed a strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa, and Haiti.
.jpg)
.jpg)