Cannes-based international TV sales market MIPTV has confirmed that it will come to an end after this April’s edition, with organisers RX France announcing the launch of MIP London for 2025.
The inaugural MIP London will take place from 24-27 February, in the same week as the 2025 London TV Screenings. It is conceived as complementary to London TV Screenings which is organised independently by UK distributors.
This will bring the curtain down on MIPTV which will end its run in Cannes with the forthcoming 61st edition this 8-10 April 2024.
MIP London will take place at the Savoy Hotel and IET London: Savoy Place in London’s West End. RX France said it would differ in format to MIPTV and would give free access to qualified buyers. “The focus is not on exhibiting but rather providing international companies looking to have a presence in London with tailored, scalable options to showcase and network in one convenient spot,” said RX France in a statement.
“The creation of MIP London is a direct result of clear and evidenced market factors.” said Lucy Smith, Entertainment Division Director, RX France. “There is a continued appetite for a global content market in the first half of the year. MIP London will not only alleviate a busy events calendar but will provide an additional entry point for international companies to gather in London at the same time.”
“We have consulted with many of those already hosting events in London as well as with international companies looking to do so. Our vision is a market that complements, not competes with, the established screenings programme, that provides further options for the widest range of international distributors, studios and buyers to take part and can bring even more business to London in February for the benefit of all.
Smith added: “MIPTV was established in Cannes over six decades ago and is intrinsically linked to the city. It was never a case of simply re-locating it but we have to acknowledge the transformation in the market. MIPTV will bow out in April and we intend to stage a memorable final edition. Following this, all our energies on the Croisette will be focused on Mipcom Cannes and our mission to deliver the mother of all entertainment markets in partnership with the city.” Mipcom Cannes will take place 21-24 October 2024 in Cannes.
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