Media services provider Red Bee Media said it has entered into an agreement with Who’s Watching TV (WWTV) to supply services to WPT, a brand for internationally televised gaming and entertainment with a presence in land-based tournaments, television, online, and mobile.
The partnership entails WPT contracting for the WWTV Explorer Service, a programme and schedule analysis tool that provides access to TV programming, past and future listings, accompanied by essential metadata.
The WWTV Explorer Service provides WPT with access to a library of television content, offering the tools to optimise content and ad sales revenue growth and refine strategic distribution channels.
“With the ability to delve into past programming and plan for future broadcasts, WPT gains a competitive edge in the ever-evolving media landscape by using the most accurate TV listing data available today provided by Red Bee Media,” the company said.
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