Video software provider Synamedia has announced the launch of Go Shorts as part of its expanded Synamedia Go OTT platform.
According to Synamedia, Go Shorts uses AI to transform an operator’s existing content library into a personalised, mobile-first, short-form experience, without requiring new production workflows and without replacing any infrastructure already in place.
The company described Go Shorts as a modular software as a service (SaaS) OTT platform designed to simplify how operators build, launch, and evolve their video services. It is designed to enable providers to incrementally launch new capabilities, experiences, and revenue opportunities.
Dr Tzvi Gerstl, Executive Vice President (EVP) of Media Technology at Synamedia, said: “The streamers who win with Gen Z won’t be the ones who simply mimic the existing and tired lean-back experience or the ones who build something new from scratch. They’ll be the ones who figure out how to make what they already have feel native to these audiences. Go Shorts does that and it does it in a timeframe that makes experimentation easy, not just theoretical.”
BFBS signs 10-year contract with the UK’s Ministry of Defence
Military media charity British Forces Broadcasting Service (BFBS) has signed a 10-year contract with the UK’s Ministry of Defence (MOD) to revamp the UK Armed Forces’ remote access to media and entertainment.
IBC launches 2026 Innovation Awards
IBC has launched the IBC2026 Innovation Awards, with nominations now open for projects, programmes, and initiatives across four categories: Content Creation, Content Distribution, Content Everywhere, and Social Impact.
.jpg)
Royal Television Society appoints Sophie Jones as CEO
The Royal Television Society (RTS) has appointed BPI’s Sophie Jones as its CEO.
Boom in adoption of subtitling in UK advertising, XR finds
The adoption of subtitling in UK advertising has doubled in two years, rising from 27% in 2024 to 54% so far in 2026, according to data from XR Extreme Reach.
Sunrise’s yallo TV expands highlights feature with help from Media Distillery
Swiss telco Sunrise has expanded the highlights feature of its yallo TV service with the addition of auto-generated video previews, supported by Media Distillery’s Preview Distillery.
