The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative.
These include ActionStreamer, Antigravity, Creative Artists Agency (CAA), Freeride World Tour, HOVERAir, Manchester United, Pico, Rezzil, San Diego Wave FC, Specs, Inc, and Trigger XR.
Founded in June 2024 by Accedo, Qualcomm Technologies and Host Broadcast Services (HBS), the XRSA is designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members.
The new members are the fourth group of organisations to join the XRSA, bringing the total number of members up to 33.
Michael Lantz, CEO of Accedo, said: “Two years in, XRSA has started to build genuine momentum across sports, media, and technology. This fourth cohort reflects the breadth of what the alliance is becoming and continues to expand its capabilities across the immersive sports value chain. We are now several deployments in, proving our value as a structured testbed for real-world XR experimentation — with each new member strengthening what we can achieve together in accelerating the time-to-market and commercialisation of XR sports experiences.”
Netflix pledges to “take slate to next level” in wake of programming shake-up
Netflix Co-CEO Ted Sarandos has addressed the raft of job cuts the streamer made this month, saying the company plans to focus on its core business: producing quality TV shows and films.
.jpg)
EBU and Nvidia expand sovereign AI partnership
The European Broadcasting Union (EBU) and Nvidia are expanding the sovereign standards partnership they announced last year for European public service media.
TV Festival unveils dates, venue, and advisory chair for first Manchester edition
The TV Festival, formerly the Edinburgh TV Festival, has revealed the first details of its inaugural Manchester event.
JustWatch to launch own streaming service
Reports say that JustWatch Group, which operates the world’s largest streaming guide, will launch its own streaming service, called JustWatch TV, in October.
.jpg)
CBC/Radio Canada picks Dalet
CBC/Radio-Canada has selected Dalet to modernise its news operations across Canada.
