IBC Showcase: This paper explores how Singular addresses the shortcomings of traditional, existing technologies and specifically scalability and accessibility.
Having witnessed digital technologies usher in rapid and widespread change across other industries, the live production industry is yet to experience it’s own upheaval. Singular was built to address the shortcomings of traditional, existing technologies and specifically scalability and accessibility. Harnessing digital technologies and aligning those with over two decades of experience working in live production and graphics, Singular allows anyone to create custom broadcast quality graphic overlays from a web browser. As a cloud based platform, Singular is completely scalable and has no hardware dependency making it accessible to anyone with a web browser. Like digital solutions in many other industries including phones, transportation, retail, music and home entertainment, Singular is now leading the digital disruption movement that was already gaining momentum, and which has now accelerated rapidly as a result of the Covid 19 lockdowns and the urgent need for cloud and remote productions. Broadcasters and content creators have all now seen that the technology exists and all the benefits that it brings. Turning back is not an option.
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