This tour will explore direct to consumer and OTT & streaming platforms workflows, including CDNs, security, subscription management, ad-tech and addressable advertising, UI/UX, data and personalisation.
Friday 11th September, 4pm-6pm (BST)
Led by Dan Hodges a pioneer in monetising and creating new content formats, this tour is suitable for executives working in advertising, film and television production and subscription marketing.
Dan Hodges started his career managing the Procter & Gamble media business before moving to Discovery Communications. During his time there, Dan launched the company’s digital business, worked with Jay Chiat to develop the first interactive TV ad experience, and assisted founder and CEO John Hendricks in launching Discovery’s on-demand service.
Dan has also worked as consultant, helping forward-looking businesses transition into the digital marketplace. In 2006 he joined Enpocket, which at the time enjoyed a 47% share of the US mobile advertising market. When Nokia acquired the company a year later, Dan was chosen to lead the largest mobile advertising sales force in the world, and he spend the next decade reimagining the world of mobile advertising.
Currently, Dan runs (CIMTours.co), a global strategic advisory firm that helps business leaders anticipate the future and innovate accordingly. He is also the founder and CEO of Retail Store Tours, which creates business and consumer programmes for attendees at industry conferences and other themed events. Most recently, Retail Store Tours has been selected to provide the store tour program at The NRF 2020: Retail’s Big Show.
Dan is a guest lecturer at the NYU Stern MBA Program, LIM College, Fashion Institute of Technology (FIT).