Workflow Tours: Content Supply Chain

Join industry colleagues and product experts for a workflow tour that explores the key challenges and innovations within the content supply chain.

What is it?

This tour will guide you through the efficient management and preparation of completed content ready for delivery, including ingest, WC, localisation, compliance, transcode and transform, packaging, storage, MAM, cloud, workflow orchestration and audio/sound.

When is it?

Thursday 10th September, 4pm-6pm (BST)

Who should tour?

Led by Ralph Cochrane, a chartered engineer and Fellow of the Royal Society of Arts, this programme is designed for executives working in content management who want to learn more efficient ways of managing and preparing content.

What will I learn about?

  • Efficient management and preparation of completed content, ready for delivery
  • A detailed look at the different stages of content creation, from workflow orchestration to compliance

What will the tour look like?

  • A tour introduction introducing our speakers and tour format
  • An overview from the independent industry expert exploring the key challenges
  • Up to 6 tour stops - At each stop a vendor will lead the way and talk through their latest innovations to address some of the challenges with time for Q&A’s
  • Tour summary, including a roundup of topic, challenges, and networking follow up

What are the benefits?

  • Stay up to date on key industry challenges
  • Hear from senior industry experts
  • Two-way interaction during the tour
  • Gain insider insights
  • Network with your peers
  • Access tour content on demand


Ralph Cochrane

The Expert

Ralph Cochrane is the founder of production agency and co-founder of Event.Video, the leading business to business virtual event agent. An Anglo-Irish producer / director, he’s a self-confessed digital nomad, having worked in over 20 countries last year, giving him a global view of broadcast, internet and mobile technologies.

Ralph pioneered crowdsourcing content for major brands, including three Super Bowl advertisements and a national TV campaign for Coca-Cola, as well as working with clients including the United Nations, Champions League Soccer and Jameson Whiskey before setting up his own production company.

A chartered engineer and Fellow of the Royal Society of Arts, he is also a regular host of the YouTube channel “In Focus,” discussing the latest production technology.

James Gilbert, Pixel Power

James Gilbert is CEO and co-founder of Pixel Power a Rohde & Schwartz company, a media entertainment technology provider for master control, channel branding and both traditional and IP-based broadcast playout. He is an active member of SMPTE, IET and RTS and past chairman of the board of IABM. Since launching the company in 1987, Gilbert has served in many roles from principal architect of the original graphics equipment through to IP technology engineering. He also serves as chief business development officer where his engineering background provides an excellent basis for him to act as the key interface between customers and product development, ensuring that he remains closely involved in the technical specification process. This unique combination of experience makes him an industry authority on television branding, graphics and media delivery solutions, how these integrate with the evolving technologies and serve as the public personality of a broadcast television channel’s business.

Rhys Morgan, Intelsat

Daniel Fenton, Sony

Daniel Fenton is European Sales Director at Sony New Media Solutions. He has worked in the Media and Entertainment industry for over 15 years, across multiple markets including Broadcasting, Production, Postproduction, Brands, Telcos and Agencies. With a background in consultative selling, Daniel has experience selling products and services across the media supply chain including Broadcast Scheduling software, Media Asset Management systems and Production Services. At Sony New Media Solutions Daniel is responsible for driving new business, focusing on European based Studios, Distributors, Broadcasters and Sports Organisations; for opportunities within Digital Video Supply Chain services and OTT/E-commerce.

Siegfried Foessel, Fraunhofer

Siegfried Foessel is spokesman for the Fraunhofer Digital Media alliance, head of the department Moving Picture Technologies at Fraunhofer IIS, Germany, and head of the technology study program at the HFF film school in Munich. His previous research projects include: development of digital cinema cameras like ARRI D20/D21, certification test plan for DCI (Digital Cinema Initiatives), standardisation of digital cinema profiles for JPEG2000 and development of post-production tools for digital cinema (easyDCP) and immersive audio (MPEG-H). Siegfried is SMPTE fellow and IEEE senior member with more than 70 publications. For FKTG (Fernseh-und Kinotechnische Gesellschaft), the German equivalent to SMPTE, he serves currently as president.

Bill O'hara, Intelsat

Bill O’Hara is the General Manager of Intelsat’s Media Business, and is responsible for leading global sales, marketing and product management.   Additional responsibilities include product strategy and P&L responsibilities across the $800M+ global media vertical.

Kevin Joyce, TAG VS

TAG’s Zer0 Friction Officer, Kevin Joyce, joined the company following a successful career as an executive leading technology companies in both the Media and Technology sectors. Kevin's focus is on driving growth, increasing enterprise value, via cultural transformation for technology-based companies. A Harvard Business School alumni, Joyce has served in executive positions for Piksel, Miranda Technologies (now Grass Valley), CreoScitex and Eastman Kodak.

Sponsored by:

  • RohdeandSchwarz
  • Fraunhofer
  • Intelsat
  • Sony