How does the cloud change business logic in the radio industry


IBC Showcase: This whitepaper reviews how digital platforms, the convergence of technologies, and the cloud impact service provisioning and utilization in the radio industry.

The need to run radio broadcast operations from local or temporary studios has increased. People want more personalized services with easy access. Content may be king, but user experience is queen.

Radio needs to be close to where the action happens and where the listeners are. This change in user behavior impacts the whole process of broadcasting, from content creation and production to management and playout. You need to be able to operate anywhere and play anywhere.

This whitepaper explains the platform-based business logic behind the Radio-as-a-Service concept. As a key takeaway, this paper pulls together what you should take into account when steering your business in the new era of cloud-based and remote radio broadcasting.


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