The guidebook to a successful OTT service in an ever-changing video market


IBC Showcase: This whitepaper provides practical information and figures surrounding the booming VOD sector, guiding readers on what is needed to create a successful video platform.

In the television and film industries, developing Over-the-Top (OTT) Video on Demand (VOD) services has become the new Holy Grail. 

A section of traditional TV audiences has already migrated over to VOD platforms, paving the way for newcomers and expanding opportunities for existing service providers to ride the wave of this new breed of consumer hungry for Atawad (Anytime, anywhere, any device) video content.

Whether you’re just starting out or have already rolled out your OTT service, this guide is packed full of practical information and concrete figures surrounding the booming VOD sector, giving you the keys you need to ensure your video platform is a success.

In its pages, you’ll find information on the major concepts you need to help define your video service’s value proposition: choosing the right business model, the importance of investing in fresh content, establishing an editorial and marketing strategy, and designing your platform’s user experience.

We then guide you through making the right technical choices for you: deciding whether to buy or develop your own solution, web design, multi-platform and multiscreen options, working with different monetisation systems, securing your content with DRM, and analysing data to bolster growth and build up a loyal user base.


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