IBC SHOWCASE: This paper explores why Android TV is a solution for modern operators, and how to transition to the new platform.
The TV market is evolving, and modern users want voice controls, personalized recommendations, and app stores. A lot of operators develop this functionality by themselves or seek help from the manufacturers of clients’ devices. Of course, when no resources can be spared for that, the service becomes obsolete and starts losing subscribers.
Even if the operator’s set-top boxes indeed enable a unique user experience, it takes resources to implement it, too. Therefore, the operators have to make do with what the supplier of the solution has to offer or pay a fortune every time they need to make modifications, like integrating a new app or feature, etc.
But there is another way of going about service upgrades and integrating voice search, app stores, or other features. And it involves bare minimum investment.
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