Rugby and Britain’s Got Talent boost ITVX

In a statement, ITV said ITVX crossed the one billion mark eight days earlier in 2026 than it did in 2025. 

Specifically, it said that streams for the rugby tournament are up 5% year on year, with 14.9 million streams. 

Meanwhile, Britain’s Got Talent has now hit 10.1 million streams over five episodes, surpassing last year’s series and up 5% as the most streamed series in the show’s history. The launch episode has consolidated with 6.4 million viewers.

ITV also said that crime thriller Gone had become the most watched drama on any channel or streaming platform. The six part series, which stars Eve Myles and David Morrissey, has now been watched by 5.5 million viewers. Total streams for the drama now stand at 23.8 million. 

The soaps – Coronation Street and Emmerdale – have total streams over 54 million. 

A busy news period has also seen a surge in viewing around ITVX News and Current Affairs content, up by 36% year on year. 

ITVX has enhanced its search experience across all mobile platforms, with Android going live this month, designed to improve content visibility, support exploratory search, and help users find relevant content more easily. 

The updated search experience on mobile includes a new categories tab, improved search bar UI and recent searches visible within the search bar view.

ITV recently said it remains in discussions with Sky over the sale of its broadcasting and streaming business. Discover more here.