With a customer list that includes Liberty Global, Sky, Telefónica, T-Mobile and Vodafone, it’s clear that Velocix knows its target market.
That said, chief marketing officer Jim Brickmeier is clear that not all his company’s customers are the same.
“It’s vital,” he said, “that not only is our solution scalable, it also needs to recognise that each operator is unique, with subtle differences between one and another. To meet those needs, it would be all too easy to create some kind of Frankenstein architecture – but instead, we’ve built in substantial customisation such that unique needs can be easily accommodated.”
Brickmeier is also aware that each geography has important differences – in its regulatory environment, for example - that affect the deployment of advertising.
Velocix is at IBC to showcase its programmatic video advertising, ultra-low latency live streaming, and hybrid-cloud video architectures.
Brickmeier continued: “We’re discussing how service providers can maximise the value they generate from every stream, by better monetising viewership, delivering a higher quality consumer experience, and building a more efficient video network. With our latest technology, we are helping our customers boost the business case for video by optimising the performance of the end-to-end content delivery network.”
Velocix is exhibiting at IBC2019 on Stand 5.C28.