Swiss broadcaster BNJ, which operates four radio stations and associated websites in the Jura Arc region, has chosen Dalet Galaxy five featuring AI-driven search and automated documentation powered by SaaS-based Dalet Media Cortex, as part of its comprehensive multi-year radio business diversification vision.
The new modern media infrastructure will provide the Jura Arc’s distinct communities with significantly more stories and story angles as well as ways to ‘watch’ and engage with their favourite radio hosts and programmes.
“BNJ is a leader in local news and programme production with a deep connection to the Swiss communities it serves. A major part of our growth strategy is to fully embrace the potential of multimedia radio and new digital and social platforms,” stated Pierre Steulet, CEO, BNJ. “The Dalet Galaxy five upgrade and AI capabilities of Dalet Media Cortex will enhance our ability to monetise assets through video sharing on social media channels, providing audiences increasingly personalised, curated news and programming content on the medium of their choice. With production, tracking and management of content automated, our journalists, DJs and partners can focus on engaging with their audiences in new ways.”
A Dalet customer since 1999, BNJ will use Dalet Galaxy five to connect its four radio sites (GRRIF, RJB, RTN and RFJ), creating a centralised topology that enables modern digital-first workflows, archive enrichment and content recommendations. New editorial, video and advertising production capabilities will allow BNJ to deliver hyper targeted and better curated news, talk shows, podcasts and music programming simultaneously across traditional, digital and social channels, and generate new advertising revenue through ‘sharable’ visual radio.
“Watching radio is a big trend,” said Johann Zemmour, general manager, EMEA & APAC, Dalet. “Audiences want to see and share popular or controversial clips. Advertisers want their ads at the start of the clip to guarantee exposure to viewers. Dalet’s Visual Radio capabilities brings audiences closer to DJs, journalists and the stations themselves. It amplifies branding as well as boosting overall loyalty to the station. For localised radio where stations serve specific communities, it reinforces local and regional relevance – a key objective of the BNJ group.”
Mobile and craft editing tools Dalet OneCut and Dalet On-the-Go provide journalists with the robustness and flexibility required to assemble long- and short-form programmes and news content for all platforms from anywhere.
Cédric Richard, IT manager at BNJ, said: “Dalet Media Cortex will automate the indexing and documentation of all new and archived content. Relevant content discovery and timely recommendations will help journalists quickly develop new and evolving story narratives, offering audiences a greater variety of local news and programming as well as more opportunities to engage with journalists on a story of interest.”
Under Dalet API integration with the advertising systems BCE StudioTalk and Winpub from Solution Informatique, music, news and promotional content – with associated video – is instantly available for programme curation or on the fly with granular control. Users will be able to adjust advertising screens and insert new adverts as relevant events unfold.
BNJ will also rely on Dalet APIs to integrate a wide range of systems and services, including MusicMaster for music programming and Lawo for playout. The unified workflow will streamline processes, offering a smoother experience for DJs, journalists, promoters and audiences alike.
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