OSN, a leading entertainment hub in the MENA region, has gone live with Think360 on its OSN Streaming service in more than 20 markets, providing subscribers with a personalised user experience, including an enhanced recommendations and search engine.
ThinkAnalytics’ Think360 is a critical part of OSN’s digital transformation which included a complete technology overhaul and rebranding of its streaming platform for both VOD and linear content to deliver a new user experience designed to increase multi-screen engagement and boost user satisfaction and loyalty.
OSN is using Think360 with a fully managed service from ThinkAnalytics running on AWS for the revamped streaming service. It chose Think360 because of its breadth of personalisation capabilities, support for multiple languages including Arabic for search, recommendations and content intelligence, plus speed to market. Importantly, OSN wanted a partner with the ability to deploy on a tight timeline without compromising the quality of the solution for the end user experience. OSN is using the latest cloud-native version of the Think360 content discovery platform, as well as Think360’s ThinkComposer UX engine and editorial campaign management with ThinkEditorial.
With the updates to the app, OSN Streaming is said to have a better user experience underpinned by Think360’s machine learning and AI that works seamlessly on any connected device. It includes new features such as multiple profiles for friends and family, children’s profiles with parental control, and improved search and discovery.
Peter Riz, chief technology officer at OSN, said: “From the outset, our focus has always been on creating the most comprehensive and engaging entertainment experience for our growing number of subscribers. To do so, we needed a partner who could deliver a personalised user experience at scale that would also work across multiple languages. The ThinkAnalytics team delivered on this promise, helping us go live in record time and without disrupting users’ experience.”
“With its world-class streaming app for VOD in multiple languages and countries, OSN brings together a broad collection of shows, movies and exclusive original productions content, across mobile devices, smart TVs and through the web. Using Think360, OSN subscribers are guaranteed a personalised user experience across all screens, making it easy for them to find content they will enjoy and encouraging them to explore new shows. This will increase engagement and satisfaction with a direct impact on OSN’s bottom line,” said Peter Docherty, founder and CTO, ThinkAnalytics.