What a difference a year makes: at IBC2018, Synamedia emerged as a new company with a new name following Permira’s acquisition of Cisco Systems’ Service Provider Video Software Solutions (SPVSS) unit, which largely comprised the NDS business that Cisco acquired in 2012.

Twelve months on, and Synamedia has gained a new CEO in the form of Yves Padrines and a new home at IBC in the Content Everywhere-themed Hall 14. The company has also formed a strategic plan to help realise an oft-stated ambition to bring together broadcast and over-the-top media services, and enable clients to protect existing and generate new revenue while overcoming challenges such as piracy.

Padrines: ‘Content is king, but the user experience is queen’

Padrines: ‘Content is king, but the user experience is queen’

Padrines asserted that streaming piracy is the biggest problem facing the industry today, as it affects the ability of pay-TV providers to implement successful subscription models. He also suggested that a new model is required that would enable customers to view all their content from a single place, rather than subscribing to disparate applications and streaming services.

“Content is king, but the user experience is queen,” he said.

Padrines cited the Sky Q platform as a good example of how subscribers can have a single view of all their TV content services. He said telecoms operators as well as satellite and cable providers are the obvious companies to control this view because they provide the broadband access platforms. “They are going to be the winners here,” he said.

Synamedia is exhibiting at IBC2019 on Stand 14.C41.