IBC2025 Session Summary: “How Microsoft is Powering the Next Era of Media”
During the IBC2025 Future Tech Stage presentation “Beyond the Cloud: How Microsoft is Powering the Next Era of Media”, Lindsay Berg, Global Industry Marketing at Microsoft, was joined by Lydia Smyers, Vice President of Telco, Media, Gaming (TMG) US at Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming at Microsoft. The executives engaged in a dynamic conversation on how AI, data, and cloud innovation are enabling storytelling, streamlining operations, and transforming audience experiences.











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