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“Using AI powered translations in order to reach more audiences.” Ahmed Elsheikh gives his reaction following the CTO roundtable session at IBC.

The SMPTE 2110 suite of standards might be woven into the fabric of every hall at IBC2025, but outside of the RAI it has also been recognised with an Emmy Award. This October, the award for Outstanding Achievement in Engineering, Science & Technology will be presented to SMPTE, the European Broadcasting Union and Video Services Forum for their joint development of SMPTE ST 2110.

Calrec has expanded its family of self-contained Argo M control surfaces with a brand new 48-fader console making its global debut at IBC2025.

NDI, the Network Device Interface, is celebrating its tenth anniversary at IBC. It first emerged as an initiative of NewTek, became part of Vizrt, and is now a stand-alone open standard.

At the “Streaming of Live Sport: Have We Reached a Tipping Point?” session on the IBC2025 Content Everywhere Stage in Hall 4, industry leaders highlighted that the industry today is in a mad race to acquire sports rights.

The IBC2025 panel for the “Cloud to Collaboration: Building the Future of Media Workflows” session on the Future Tech Stage gave some expert tips on how to supercharge productivity and efficiency across modern media workflows.

The Media Climate Accord was launched at IBC2025 to be “a unifying framework to bring the global media industry together to measure, report, and take action,” according to Barbara Lange, Co-Founder at MTSS, Founder and CEO of Kibo121.

AI analytics, secure streaming, CDN leeching and hybrid cloud services are among the main talking points at this year’s event for carrier-grade CDN software provider Velocix, which also announced a collaboration with Verimatrix to address content piracy issues.

Looking to expand its customer base internationally, media platform company Logituit is exhibiting at IBC for the first time with its suite of video streaming products. Established in 2010, the company says it has over one billion users, located primarily in India, but is looking to expand into new territories.

Co-exhibiting with Elgato in Hall 8, Bitfocus is flicking the right switches at IBC with the introduction of a free tier to its Bitfocus Buttons broadcast control software.