Formula 1’s Ruth Buscombe: “AI capabilities make capturing video less labour-intensive”
One in eight people now watch Formula One. This once-dwindling sport has made a remarkable comeback, thanks to a focus on storytelling supported by technology advances. These insights were revealed by Ruth Buscombe, Race Strategist at Formula 1, speaking at the “Pushing the Limits: AI Innovation in Live Sports with Formula 1” session on the Future Tech Stage today.



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