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Fremantle’s Jens Richter and ProSiebenSat’s Thomas Gruber discuss the ongoing battle for audience attention and the opportunities and challenges surrounding AI.

At IBC’s Future Tech Stage, Shani Mandel Laufer, Vice President (VP) Strategy and Business Development at Lightricks, explored how partnerships and new approaches to model design can open the door to more tailored, production-ready workflows.

At IBC2025, Rachel Kelley, Principal Business Development Manager of Global M&E at AWS, and Tim Bock, Head of Production Innovation at Prime Video, took part in a Future Tech stage session, which investigated how AWS is revolutionising traditional television production and post-production workflows by eliminating the need for conventional control rooms and OB vans.

Accelerator Lead Keran Boyd was joined by Alex Giladi (Comcast), John Ellerton (BT Media & Broadcast), Michael Loftus (RTE) and Piers O’Hanlon (BBC) for a session exploring the development and implementation of ultra-low latency live streaming at scale. There was a focus on the technological advancements and industry collaborations designed to enhance viewing experiences.

On Saturday on IBC2025’s Future Tech stage, Tim Cutting (Gracenote) led the discussion on the potential for AI-powered entertainment experiences to enhance user engagement. He was joined by Ryan Moore (Gracenote), Chem Assayag (Orange), Chris Van Der Linden (Liberty Global) and Tyler Bell (Gracenote).

Michael Kaplan, Director of Sales Strategy and Partnerships at NVIDIA, moderated a session addressing the real-world challenges media organisations face when deploying AI at scale on IBC2025’s Future Tech Stage. The panel also included: Christophe Ponsart, Applied AI Practice Co-Lead at Qvest; Greg Shiff, Principal Solutions Architect, Media and Entertainment at Dell Technologies; and Lewis Smithingham, EVP of Strategic Industries (Media, Entertainment, Gaming and Sports) at Monks.

During the IBC2025 Future Tech Stage presentation “Beyond the Cloud: How Microsoft is Powering the Next Era of Media”, Lindsay Berg, Global Industry Marketing at Microsoft, was joined by Lydia Smyers, Vice President of Telco, Media, Gaming (TMG) US at Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming at Microsoft. The executives engaged in a dynamic conversation on how AI, data, and cloud innovation are enabling storytelling, streamlining operations, and transforming audience experiences.

​​​​​​​At IBC2025’s Future Tech Stage, Albert Lai, Global Director of Google Cloud M&E, led a discussion on a selection of key areas of AI, including the technical infrastructure limitations, skills gaps, and the transformation of traditional business models. Lai was joined by: Anil Jain, Managing Director of Consumer Industries at Google Cloud; Damian Cronan, Chief Digital Information Officer (CDIO) of ABC; and Frank Rippl, Global Head of TV Product at Vodafone.

Drone-enabled shot tracing has given fans instant understanding of a golf ball's flight path, speed and direction.