At IBC’s Future Tech Stage, Shani Mandel Laufer, Vice President (VP) Strategy and Business Development at Lightricks, explored how partnerships and new approaches to model design can open the door to more tailored, production-ready workflows.
The session focuses on the innovative open-source video model, LTXV, developed by Lightricks. Shani Mandel Laufer discusses the challenges in generative video production and how their model aims to address them. She highlights the inconsistencies often found in AI-generated videos, such as lack of character and location consistency, and the difficulty in controlling and directing the final output. Lightricks’ approach is to build an efficient, controllable AI model that integrates seamlessly into creative workflows, allowing for high-quality, customized video production without the generic look often associated with AI-generated content.
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