AI-Media has partnered with Lightning International in an effort to open up access to Free Ad-Supported Television (FAST) channels.
According to the release, the partnership aims to address key challenges for FAST platforms, such as delivering premium, localised content to a global audience and increasing accessibility for all viewers.
It will use AI-Media’s LEXI and LEXI Translate products to localise content in real-time with live-translated captions burned directly into the feed, making it accessible in over 50 languages.
For example, a channel previously limited to English-speaking markets could reach viewers worldwide by offering live-translated captions in French, German, Italian, Japanese, and more. This opens new distribution channels, expands viewership, and enables content monetisation in previously inaccessible markets, AI-Media said.
Tony Abrahams, CEO of AI-Media, said: “This partnership with Lightning International is a game-changer for the FAST industry. By making premium content accessible and localised in real-time, we are helping platforms grow audiences and increase revenue while making global content truly inclusive.”
WBD mails definitive proxy statement to finalise Netflix merger
Warner Bros. Discovery (WBD) will hold a special meeting of shareholders to vote on the merger with Netflix on March 20, 2026. In the meantime, WBD has begun mailing the definitive proxy statement to shareholders for the meeting.
Sky's talks to acquire ITV slow down
Talks by Sky to acquire ITV’s broadcast channels and streaming platform have slowed in recent weeks, according to a report by Reuters.
Bytedance pledges to rein in Seedance AI tool
Chinese technology giant ByteDance has pledged to curb its controversial artificial intelligence (AI) video-making tool Seedance, following complaints from major studios and streamers.
Digital switch-off prospect nullifies Arqiva’s value
Arqiva’s main shareholder has admitted that its holding of the transmission company might be worth nothing.
Warner Bros Discovery mulls re-opening sales talks with Paramount
Warner Bros Discovery is considering reopening sale talks with Paramount Skydance Corp, according to a Bloomberg report.
.jpg)
