Video content discovery and personalisation specialist ThinkMediaAI has announced that Astro, a media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service.
Sooka features a mix of free, ad-supported channels (including FAST) and premium streaming services that showcase global and local live sports, Asian entertainment, children’s entertainment, and curated local originals.
ThinkMediaAI said it is the focal point of the personalisation experience and content curation on the sooka platform. It noted that by deploying its technology, sooka now delivers better content discovery and personalised content recommendations. This new platform also meets Astro’s needs for future-proof scalability and operational resilience, ThinkMediaAI added.
In addition, Astro deploys ThinkMediaAI for A/B testing, enhancing editorial curation workflows, and metadata enrichment. Astro has chosen to use ThinkMediaAI as a fully managed SaaS service running on AWS.
Peter Docherty, CTO and co-founder of ThinkAnalytics, said: “Astro has been a trailblazer in personalised user experiences in the region for a decade. With this deployment of ThinkMediaAI, Astro is continuing to use the latest AI to innovate in content curation, monetising its investments in content, and creating a market-leading entertainment experience, with the goal of making sooka the number one streaming app in Malaysia.”
Paramount Skydance President Jeff Shell steps down
Jeff Shell, President of Paramount Skydance, is stepping down after eight months in the role.
HBO Max hits 1.5m UK subscribers in first five days
HBO Max reached 1.5 million subscribers within its first five days of launching into the UK market on March 26, according to Ampere Analysis research.
Fremantle’s Imaginae Studios unveils first AI project
Fremantle’s recently launched AI label Imaginae Studios has unveiled its first project, which is named Art Awakens.
Host Broadcast Services’ top leadership to leave after 2026 FIFA World Cup
The two top executives of Infront’s subsidiary Host Broadcast Services (HBS), CEO Dan Miodownik and Chief Operating Officer (COO) Luc-Antoine Charial, will step down from their respective positions as of 30 September 2026.
Netflix opens animation studio in Vancouver
Netflix Animation Studios (NAS) has opened a 110,600ft2 studio in Vancouver, British Columbia.
.jpg)
