Netflix has secured the exclusive US rights to the FIFA Women’s World Cup for 2027 and 2031, marking the first time the tournament will appear on a streaming service.
The 2027 tournament will feature 32 teams from across the globe, competing in 12 cities throughout Brazil, the host country. The 2031 location will be announced at a later date.
The deal marks a significant push by a streamer into coverage of live sports. Major tournaments such as the World Cup are traditionally broadcast on free-to-air public networks to maximise audience reach.
However, FIFA President Gianni Infantino previously criticised broadcasters - especially in Europe - for undervaluing the right to broadcast the 2023 Women's World Cup.
“This is a landmark moment for sports media rights,” said Infantino, announcing the Netflix deal. “As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football. This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football.”
Netflix said studio shows and top-tier talent will supplement its coverage with commentary and entertainment. In the lead-up to the tournament, Netflix will also produce documentaries spotlighting the top players and women’s football.
FIFA Women’s World Cup adds to Netflix’s slate of premium live programming. Last month, 108 million people tuned in to see Jake Paul battle Mike Tyson, making it the most streamed sporting event ever. The streamer is also airing NFL Christmas Day games, featuring the Chiefs vs. the Steelers and the Ravens vs. the Texans, as well as the Netflix debut of WWE Raw on January 6.
Netflix Chief Content Officer Bela Bajaria said: “I’ve seen the fandom for the FIFA Women’s World Cup grow tremendously — from the electric atmosphere in France in 2019, and most recently, the incredible energy across Australia and New Zealand in 2023. Bringing this iconic tournament to Netflix is not just about streaming matches — it’s about celebrating the players, the culture, and the passion driving the global rise of women’s sports.”
You are not signed in
Only registered users can comment on this article.
Netflix launches first daily live show The Breakfast Club
Netflix will stream US morning radio show The Breakfast Club daily on its platform from 1 June 2026, marking the streamer’s first daily live programme.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.


.jpg)
