Saudi Arabia’s Public Investment Fund (PIF) has taken a 54% stake in the MBC Group, the largest media and entertainment group in the MENA region.
PIF, one of the world’s largest sovereign wealth funds, acquired the stake from the Istedamah Holding Company for $2bn (SAR 7.5bn).
The Riyadh-based MBC Group runs 19 free-to-air channels including MBC1, MBC2, MBC3 as well as its growing Shahid streaming platform. The group is also home to the MBC Studios production company.
MBC Group’s programming covers news, entertainment, and sports, reaching millions of viewers across the Arab world.
In a statement announcing the acquisition, MBC Group said it “remains dedicated to producing and investing in high-quality, premium Arabic content that is regionally relevant and resonates with the Arabic diaspora globally. With content at its core, MBC is committed to enhancing production capabilities, with an increasing focus on local production in the Kingdom of Saudi Arabia.”
PIF’s acquisition of MBC aligns with Saudi Arabia’s Vision 2030 objectives to diversify its economy beyond oil.
The fund, chaired by Saudi Crown Prince Mohammed bin Salman, with assets estimated at over $700bn, has expanded aggressively in sectors ranging from entertainment and technology to infrastructure and renewable energy, with a focus on creating local jobs and fostering growth within the kingdom’s borders.
Innovations from Freely and CCMA’s 3Cat win acclaim at 2025 HbbTV Awards
At the 13th HbbTV Symposium and Awards in Istanbul, the Hybrid broadcast broadband TV (HbbTV) Association unveiled the winners of the HbbTV Awards 2025, which included Freely, CCMA/3Cat, BCi Digital, and more.
Sky unveils first hydrogen and sodium battery for TV production
Sky has unveiled a hybrid hydrogen fuel cell and sodium battery solution, claiming that it is the first of its kind for the industry.
Older audiences lead adoption of film and TV viewing on YouTube
Nearly one in five (18%) of YouTube users watch full-length movies and TV shows on the platform, according to research by Ampere Analysis.
Fremantle UK names Adam Middleton as Head of Digital and Branded Content
Fremantle UK has appointed Adam Middleton as Head of Digital and Branded Content, leading a newly established division focused on driving digital innovation and commercial growth.
Apps become most popular way to watch TV
UK consumers are now watching broadcast television mainly through apps, according to new research from TiVo.



