3 Screen Solutions (3SS) has announced the appointment of Felix Walter as Chief Growth Officer of the Automotive division, with immediate effect. In this newly created role, Walter will be responsible for 3SS’s growth and commercial success in the worldwide automotive sector.
Walter’s remit will be to accelerate market expansion and customer acquisition among OEMs and service providers globally. He will lead 3SS’s automotive advancement, including go-to-market strategies, revenue generation, and business development programmes embracing marketing, sales, product, and customer success.
3SS stated that its 3Ready Automotive in-car media platform for OEMs is at the heart of this strategy. Walter will oversee the expansion of the platform, engage new content partners, and enlarge strategic partnerships.
The company noted that the appointment builds on the recently announced launch of Škoda Play, Škoda Auto’s in-car entertainment hub bringing video content directly into the infotainment system.
Kai-Christian Borchers, CEO of 3SS, commented: “Felix’s appointment is a strong signal of our ambition in automotive. Since joining 3SS in 2023, Felix has spearheaded our rapid expansion and success in the automotive space, and I’m delighted to recognise his accomplishments and empower him to take the business ever forward in his expanded position.”
Walter commented that most OEMs “are early in their in-car entertainment journey, but they have become acutely aware of the need to maximise the value of their products for customers; Today this is universally recognised as business-critical as we move ahead in the software-defined vehicle era. Automakers are realising that in-car entertainment poses a significant opportunity to monetise their vehicles over the long-term lifecycle.”
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