Banijay and All3Media complete mega-merger

The deal, first announced in March 2026, sees Banijay Group’s Banijay Entertainment merge with RedBird IMI’s All3Media and its portfolio of companies spanning content production, digital, new media, live events, and live experiences.

Jointly owned by Banijay Group and RedBird IMI, each holding a 50% stake, the combined company will operate under the Banijay Entertainment name. The combined Banijay Entertainment will be headquartered in London, with a footprint spanning 25 territories.

It will be home to one of the largest independent content catalogues in the industry, with more than 265,000 hours of content, including MasterChef, The Traitors, Big Brother, Race Across the World, Survivor, Peaky Blinders, Deal or No Deal, Buccaneers, The Assassin, Wayward, Legends, Hamnet, and The Culpa Trilogy.

On a combined basis, the new Banijay Entertainment would have generated over €4.3bn in revenues and over €0.7bn in adjusted EBITDA in 2025.

The merged business is expected to deliver cost synergies of around €50m within one year of closing.

Jeff Zucker, CEO of RedBird, will serve as Chairman of the new entity, while Banijay’s Marco Bassetti will be CEO and All3’s Jane Turton will be Deputy CEO.

Zucker stated: “The completion of this merger marks a new era in global entertainment and creates a new independent leader in that category. With Marco and Jane, we have the finest leadership team anywhere, and I am excited to watch the company grow. This also marks a milestone for RedBird IMI, in only its third year, to play such a leading role on the global entertainment stage.”

Bassetti added: “This move signals a transformative step for Banijay Entertainment. Together, we are entering a new chapter as a global media and entertainment powerhouse and natural consolidator, uniting first-class creative talent and leadership, standout IP, and the diversified cross-territory expertise to build and retain long-lasting franchises that span every major market and platform. In bridging two major studios, we are confident we can significantly increase our investment in creativity, innovation, and the next generation of creators across content and live, to deliver against long-term creation and growth both for Banijay and the broader creative economy.”

Guy Bisson, Executive Director of Ampere Analysis, recently scrutinised the ripple effects of this merger for IBC365. Discover more here.