French telecoms and media group Altice has restarted talks to sell its telco operator SFR to three rivals – Bouygues Telecom, Free-Iliad, and Orange.
The trio has raised its bid for SFR to €20.35bn after Altice rejected their €17bn bid last October.
If successful, the deal would be one of the biggest in the European telecoms market in recent years. It would also reduce the number of mobile network operators in France to three from four.
SFR is the second-largest telecom operator in France, serving over 25 million retail customers, businesses, local authorities, and operators.
Altice France has granted an exclusivity period to the trio until 15 May to finalise the terms of a deal.
In a statement, the consortium said: “This socially responsible transaction would help sustain and strengthen the entire digital economy and the telecommunications sector in France.”
The offer covers the acquisition of the majority of assets operated by Altice France-SFR, excluding stakes in ACS/Intelcia, XP Fibre, Ultraedge, and Altice Technical Services, as well as the Altice France group’s operations in the French overseas departments and regions.
Bouygues plans to acquire 42% of SFR's operations, Free-Iliad 31%, and Orange 27%.
SFR’s B2B business and customers would be taken over by Bouygues Telecom, while its B2C business and customers would be shared between Bouygues Telecom, Free-Iliad, and Orange.
The other assets and resources, in particular infrastructure and spectrum, would be shared between Bouygues Telecom, Free-Iliad, and Orange.
The transaction will be subject to prior consultation with employee representative bodies, and then subject to review by regulatory authorities.
John Malone is stepping down from Liberty Global’s media and telecoms empire. Discover more here.
Sociate AI targets the relevance gap in AI-generated advertising
Sociate AI is set to launch a campaign generation platform and demonstrate it at IBC2026, promising to turn emerging audience trends into relevant, ready-to-run campaigns in minutes.
Dutch broadcaster Avrotros pulls out of Eurovision 2027
Dutch broadcaster Avrotros has pulled out of next year's Eurovision Song Contest in protest at Israel's participation amid the war in Gaza.
DAZN renews Serie A rights in UK and Ireland
Sports streamer DAZN has renewed its Serie A rights in the United Kingdom and Ireland for the 2026-27 season.
European and North African broadcasters sign on for Mediterranean Games
A total of 14 broadcasters across 13 countries have teamed up to bring the Mediterranean Games Taranto 2026 to audiences across Europe and North Africa.
Top streamers rein in subscription price rises amid cost-of-living crunch
Netflix, Amazon, and Disney+ have started to rein in subscription price increases as consumers reach limits of willingness to pay, according to research from Ampere Analysis.


.jpg)
