Production and distribution giant Fremantle has appointed Lydia Goomansingh to the newly created role of SVP Commercial of Global Branded Entertainment.
Goomansingh will focus on strengthening Fremantle’s global branded entertainment capabilities and scope internationally, working with global brands, agencies, and media partners across unscripted, scripted, digital, social, and experiential solutions.
She joins Fremantle from Paramount, where she was Senior Director of Commercial Content, and previously held senior roles at BBC Studios, The Walt Disney Company, and Sky. She will report to Roberta Zamboni, Global Head of Branded Content and Sponsorship, effective immediately.
Fremantle produces across the 27 territories, making shows such as Got Talent, Family Feud, Too Hot To Handle, Maxton Hall, and Idols.
Fremantle
Gabriella Carriere, Group Head of Strategy and New Business at Fremantle, commented: “We are delighted to welcome Lydia to this newly created role. Her career experience in the media industry brings deep expertise in branded entertainment and extensive experience in collaborating with leading global agencies and clients. The appointment of Lydia to Fremantle’s new business area reflects our strong commitment to this key growth engine and underlines our ambition to operate in an increasingly integrated, international, and IP-led way. The global branded team, our producers, labels, and I look forward to working with her.”
Fremantle recently appointed Kevin Lingley as Executive Vice President (EVP) of Artificial Intelligence (AI). Discover more here.
.jpg)
IBC2026: Writers announced for IBC Daily!
The IBC Daily – the official show newspaper of IBC2026 – will be returning in both print and digital formats this year, with a team of experienced industry journalists covering the show by hall number.
Submit your entry today! Deadline extended for IBC Innovation Awards 2026
IBC has extended the deadline for submitting entries for the IBC2026 Innovation Awards by one week until Friday, 5 June, due to popular demand.
MPA applauds UK High Court’s “omnibus” order to block digital piracy
The Motion Picture Association (MPA) has welcomed a UK High Court order that streamlines the process for blocking access to proven piracy services when they switch names or website domains to evade court orders.
Italy dismantles major streaming piracy network
Italy's financial police have dismantled a streaming piracy network that caused an estimated €300m in damages to rights holders such as Sky, DAZN, Netflix, Spotify, and Disney+.
Apple TV uses iPhone 17 Pro to capture full Major League Soccer match
Apple TV has aired a live Major League Soccer (MLS) match captured exclusively on iPhone 17 Pro, marking the first time an iPhone has been used to capture the entirety of a major professional live sporting event broadcast.
.jpg)