Lydia Goomansingh to lead Fremantle's branded entertainment push

Goomansingh will focus on strengthening Fremantle’s global branded entertainment capabilities and scope internationally, working with global brands, agencies, and media partners across unscripted, scripted, digital, social, and experiential solutions.

She joins Fremantle from Paramount, where she was Senior Director of Commercial Content, and previously held senior roles at BBC Studios, The Walt Disney Company, and Sky. She will report to Roberta Zamboni, Global Head of Branded Content and Sponsorship, effective immediately.

Fremantle produces across the 27 territories, making shows such as Got Talent, Family Feud, Too Hot To Handle, Maxton Hall, and Idols.

Gabriella Carriere, Group Head of Strategy and New Business at Fremantle, commented: “We are delighted to welcome Lydia to this newly created role. Her career experience in the media industry brings deep expertise in branded entertainment and extensive experience in collaborating with leading global agencies and clients. The appointment of Lydia to Fremantle’s new business area reflects our strong commitment to this key growth engine and underlines our ambition to operate in an increasingly integrated, international, and IP-led way. The global branded team, our producers, labels, and I look forward to working with her.”

Fremantle recently appointed Kevin Lingley as Executive Vice President (EVP) of Artificial Intelligence (AI). Discover more here.