Sports streaming platform DAZN has agreed a global broadcast partnership with NASCAR Euro Series, expanding free access to the championship for motorsport fans.
Under the agreement, DAZN will make every race from the NASCAR Euro Series available globally, excluding the Netherlands and Romania.
The NASCAR Euro Series is Europe’s leading stock car racing championship, built on NASCAR’s racing principles. The 2026 season kicked off in Spain on April 16-19, with the championship visiting six countries in total and culminating with the grand finale in Belgium on 16-18 October 2026.
The series brings American-style stock car racing to European circuits. Cars are purpose-built and closely regulated, and races are known for tight packs and regular overtaking.
The championship features a mix of established racers and emerging talent from across Europe and beyond. Drivers compete on a range of circuits, from traditional permanent tracks to venues that test car control and race craft.
“This media partnership with DAZN brings the NASCAR Euro Series to the worldwide level our teams, drivers, fans, and partners deserve,” said Jerome Galpin, President, Founder, and CEO of the NASCAR Euro Series. “While tens of thousands of fans will continue to attend the NASCAR GPs in Europe, millions across the globe will watch one of the best and most spectacular racing shows in Europe. This is another step in the series development that has never stopped growing since we founded it in 2009. The sky is the limit.”
Shay Segev, CEO of DAZN Group, said: “By streaming every race of the NASCAR Euro Series for free, DAZN aims to introduce the championship to new viewers while serving its existing motorsport audience. Our agreement supports the continued growth of the NASCAR brand in Europe and other international markets, leveraging DAZN’s global footprint. This latest addition strengthens DAZN’s motorsport portfolio and reinforces its strategy of delivering premium sport without barriers.”
Adrian Pennington recently investigated the rise of vertical video in live sports entertainment and its ability to drive real-time engagement for broadcasters. Discover more here.
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