Mediapro withdraws criticism of LaLiga tender process for broadcast contracts

Earlier this month, LaLiga selected HBS (Host Broadcast Services) and NVP to handle media production in place of Mediapro for its Primera and Segunda Division matches for five years from the start of the 2025-26 season.

At the time, Mediapro said in a statement that LaLiga had “awarded the contract to a more expensive bidder” and that “the entire tender process has been marked by a lack of transparency.”
In a statement published on April 25, Mediapro said it has “formally withdrawn and fully retracts the content of its statement issued on April 14, 2025.”

Mediapro said its initial statement “stemmed from a premature assessment of the tender process and included claims that were not substantiated.” 

“While Grup Mediapro had confidence in the strength of its technical and financial proposal, this conviction led to a communication that, in retrospect, was neither appropriate nor accurate. We regret its tone and content, particularly given that we were not — and are not — in a position to fairly assess or compare the competing offers.”

The Mediapro statement went on to say that it has “no grounds to assert that LaLiga's decision was arbitrary, lacked objectivity, or was made to benefit other participants at Grup Mediapro’s expense. We did not possess a factual basis to support these assertions and should therefore be disregarded.

“Likewise, Grup Mediapro also wishes to retract any suggestion that the tender process lacked transparency or was marked by secrecy, and that its outcome could be detrimental to clubs, the competition, or broadcast quality – particularly at the start of the season. These were speculative conclusions, and Grup Mediapro regrets making them.

“Finally, we reiterate our recognition of LaLiga’s role, in collaboration with Grup Mediapro and its professionals, in establishing one of the most innovative and technologically advanced football competitions worldwide, committed to the fight against piracy and championing innovation through the introduction of pioneering solutions such as remote production, AI-driven highlights, augmented reality graphics, and live cinema-style broadcasting now adopted globally.

“Grup Mediapro regrets the earlier statement and reaffirms its respect for the integrity of the tender process and all parties involved.”