The opening ceremony of the 2024 Paris Games has delivered strong audiences in the US, France and the UK.
28.6 million viewers watched on NBCUniversal platforms in the US, making it the most-watched launch for a summer Olympics since London in 2012. In addition, NBCU’s Spanish-language network Telemundo Deportes delivered 666,000 viewers.
The NBC broadcast network and NBCU’s streaming service Peacock are the company’s primary platforms for its coverage of the Games.
With coverage live in the afternoon in the US followed by a special primetime presentation, the ceremony’s audience was 60% larger than the Tokyo opening ceremony (17.9 million) and 8% bigger than the Rio opening ceremony (26.5 million).
NBCU said the opening ceremony was the most-streamed ever with more than 2.5 million viewers and ranks as the No. 1 entertainment event in Peacock history.
In the UK, 6.8 million people watched the coverage on BBC One, between 5.45pm and 10.40pm. The BBC said a peak of 7.9 million people tuned in.
For UK audiences, it is the first Games without a significant time difference since London 2012 when 22.4 million viewers watched the opening ceremony.
In France, the opening ceremony was watched by 23.2 million viewers on the France 2 linear channel and by a peak of 25.2 million.
You are not signed in
Only registered users can comment on this article.
.jpg)
EU Sovereign AI: Collaboration crucial to AI and cloud success
Collaboration and innovation are crucial ingredients for establishing a sovereign cloud and AI ecosystem within Europe to reduce dependency on US hyperscalers, concluded an SMPTE panel at IBC2026.
Comcast and Paramount Skydance weigh future of SkyShowtime platform
Comcast and Paramount Skydance are reportedly considering winding down their SkyShowtime joint venture.
Disney+ launches curated Playlists feature
Disney+ is introducing Playlists, a feature that brings together themed collections of episodes and movies that play continuously.
Apple expands Apple TV to 170 markets
Apple is rolling out is Apple TV streaming platform into 59 additional countries, taking the service’s global footprint to 170 markets.
Canal+ and LaLiga strike anti-piracy agreement
France’s pay-TV group Canal+ and Spanish football league LaLiga have signed a strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa, and Haiti.
.jpg)
.jpg)