The opening ceremony of the 2024 Paris Games has delivered strong audiences in the US, France and the UK.
28.6 million viewers watched on NBCUniversal platforms in the US, making it the most-watched launch for a summer Olympics since London in 2012. In addition, NBCU’s Spanish-language network Telemundo Deportes delivered 666,000 viewers.
The NBC broadcast network and NBCU’s streaming service Peacock are the company’s primary platforms for its coverage of the Games.
With coverage live in the afternoon in the US followed by a special primetime presentation, the ceremony’s audience was 60% larger than the Tokyo opening ceremony (17.9 million) and 8% bigger than the Rio opening ceremony (26.5 million).
NBCU said the opening ceremony was the most-streamed ever with more than 2.5 million viewers and ranks as the No. 1 entertainment event in Peacock history.
In the UK, 6.8 million people watched the coverage on BBC One, between 5.45pm and 10.40pm. The BBC said a peak of 7.9 million people tuned in.
For UK audiences, it is the first Games without a significant time difference since London 2012 when 22.4 million viewers watched the opening ceremony.
In France, the opening ceremony was watched by 23.2 million viewers on the France 2 linear channel and by a peak of 25.2 million.
You are not signed in
Only registered users can comment on this article.
Delyth Evans confirmed as Chair of S4C
The UK government has confirmed Delyth Evans as the new Chair of S4C.
Mr Loverman, Mr Bates vs The Post Office lauded at BAFTA TV Awards
BBC1’s adaptation of Bernardine Evaristo’s novel Mr Loverman was the only programme to win two categories at this year’s BAFTA Television Awards.
Mark Burnett and Nick Clegg among speakers for RTS Cambridge Convention 2025
Hollywood producer and US Special Envoy to the UK Mark Burnett, former Meta President of Global Affairs Nick Clegg, and FX Chairman John Landgraf are among the first wave of high-profile speakers for the Royal Television Society (RTS)’s Cambridge Convention 2025.
Working Title’s Sarah-Jane Wright to chair ScreenSkills’ film fund
ScreenSkills has named Working Title’s Head of Film & TV Production Sarah-Jane Wright as the new Chair of its Film Skills Fund Council.
.jpg)
DCMS report explores future of TV distribution
A significant number of UK households still rely solely on traditional TV platforms such as digital terrestrial television (DTT), cable or satellite, and without government intervention, some groups may find it difficult to adopt internet-based TV (IPTV), according to a new report for the Department for Culture, Media and Sport (DCMS).
.jpg)
