Women’s Euro final is most watched TV moment of 2025

A peak TV audience of 16.2 million watched the UEFA Women’s EURO 2025 Final last night across the BBC and ITV, making it the most watched television moment of 2025 across all TV broadcasters.

The BBC said an average of 12 million watched the match across all BBC platforms. Online, the BBC Sport’s live page pulled in 11.4 million views during the match.

The victory, which saw the Lionesses retain their title as European Champions, peaked at 11.6 million on BBC One – 59% of all TV audiences – with an additional 4.2 million streams of the match on BBC iPlayer and the BBC Sport website and app.

ITV1 and ITVX’s coverage peaked with 4.2 million viewers across all platforms, while its coverage averaged 2.3 million viewers.

Overall, the tournament was streamed 15.5 million times across BBC iPlayer and the BBC Sport website and app. The BBC’s TV coverage alone also reached 22.1 million.

With digital clips and highlights, BBC Sport social media accounts had 231 million total views across the tournament. 45% (104m) of those views came from TikTok (the highest proportion of any platform) and the audience on BBC Sport’s Women’s Football TikTok account over the last four weeks was 76% under 34-year-olds (39.3% under 24s, 36.7% 25-34).

Lucy Bronze strapping her own leg in the quarter final against Sweden was the most viewed clip from the tournament with 12.5 million views across BBC Sport social channels (TikTok, Instagram and Facebook).

On BBC Sounds, live commentary on Radio 5 Live and 5 Sports Extra had over 1.1 million – 122% increase from 2022.

Alex Kay-Jelski, Director of BBC Sport, said: “This final was a landmark moment in sporting history. The kind of moment people will remember exactly where they were when they watched it. The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked on BBC coverage from start to finish – from live streaming post-match analysis to millions following our live page and younger audiences in huge numbers on social media.”

BBC Sport and ITV have also secured the rights to broadcast the FIFA Women’s World Cup 2027.