IBC2023: Most media companies use monetisation models based on either their audience or their content. The more narrowly defined a monetisation model is, the more revenue opportunities can be missed. A multi-pronged monetisation approach can attract more viewers. This panel discussed how a new service determines the available monetisation options and the key metrics that need to be monitored. Speakers also looked at monetisation models beyond traditional advertising.
Tim Mulligan, EVP and Research Director - MIDiA Research
Roberta Cambio, Senior Product Marketing Manager - Brightcove
Chris Welsh, Head of Broadcast & OTT, International - Apptitude Software Group
Shuki Eytan, General Manager - Kaltura
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IBC365 spoke with broadcasters, consultants and vendors about the biggest challenges facing the M&E and tech industries. Responses covered the management of customer expectations, dealing with the fallout from the streaming wars, biases in competition and regulations, a lack of knowledge sharing around sustainability, IP engineering/technical issues, managing costs in ...
Sony Pictures Entertainment (SPE) is expanding its free, ad-supported streaming television (FAST) business with the launch of the Sony One Channel Portfolio in Europe.
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IBC365 asked broadcasters, consultants and vendors about the dominant and emerging tech trends they were seeing at NAB and in their sector. While GenAI had undoubtedly been the buzzword at the show, participants referenced the widespread adoption of IP tech, the integration of AI-powered tools with current workflows, interactive TV, ...
Jonathan Morgan, Senior Vice President of Product and Technology at Perifery, explains how the industry is shifting from problematic offline/nearline archive technologies to cloud-based storage solutions.
IBC365 rounded up industry experts at NAB to hear their opinions on the areas with the most disruptive impact on the M&E sector.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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