Watch

IBC Show VOD

Google Cloud: AI and generational technological shifts

In the IBC2026 studio, Anil Jain, MD, Global Strategic Industries, Google Cloud, speaks to Thomas Iljic, Distinguished Product Manager, Google Labs, explores the implications of AI in the context of the industry's generational technology shifts.

Read more

Related

ABC’s Damian Cronan: "AI is... an expensive hammer"

Accelerating Innovation Podcast, Ep 11: AI Agent Assistants for Live Production

Using genAI to build brand-safe creative

IBC2026 HIGHLIGHTS

BAFTA-nominated Ant Boys: "Making a thriller is like making a comedy"

How Verimatrix is using AI to boost revenues and video protection

Google Cloud: AI and generational technological shifts

Netflix's Anna Mallett: "We are always looking for ways to focus on creativity"

Navigating a busy exhibition floor wearing Nokia AR glasses

IBC Studio puts exhibitors in front of the camera

Top tech: Media leaders on what to focus on this year

Google's Toby Scales: "We always say... provenance is a team sport"

INTERVIEWS

Sony FX5 draws crowds at IBC Amsterdam

IAMT: State of the Media Tech Report

IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"

IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"

IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"

IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Digital, free-to-air TV channel to rival big tech

AI moves beyond proof of concepts to deliver value for M&E industry

TUTORIALS

What problem does Catena Solve

Standards – Tutorial: Introduction to Catena

What is the current tech behind cinema screens and projection?

Strengths and weaknesses of the cloud in production workflows

How TAMS helps modernise media workflows

Production – Tutorial, Ep 3: Grading and mastering for cinema display technologies

Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage

Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows

Using genAI to build brand-safe creative

How to prepare your organisation for AI integration

AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows

How are lawmakers and industry responding to genAI and its legal challenges?

Why YouTube can be a sizeable monetisation platform

AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation

AI – Tutorial, Ep 1: Understanding the legal landscape of generative AI

How CMMF improves player performance

Fast channels: Building on the opportunity of local markets

Distribution – Tutorial, Ep 3: YouTube: The distribution powerhouse

Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching

Distribution – Tutorial, Ep 1: Top recommendations for FAST success

Why expand your IP into games?

Measuring the value of the TV homepage

Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology

Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen

How to use HTML graphics today

Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows

Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation

How media asset management works

Connective tech – Tutorial, Ep 2: How media asset management works

Esports audience and broadcast platforms

Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work