The Authenticated Data Specification project is one of the eight Challenges in the 2023 cohort for IBC’s Accelerator Media Innovation Programme.
The project is championed by ITV, and the participants come from media data solution provider Fabric, media workflow developer and systems integrator Flomenco, The Entertainment Identifier Registry Association (EIDR), Amazon via IMDb, and The Language Metadata Table community (LMT).
The Challenge
The specific challenge as stated on the project site is:
Studios, Content Creators and Broadcasters lose control of their metadata once it is published. As content is distributed and it works its way through the entertainment data landscape, it becomes augmented and the original quality, messaging and intent becomes compromised.
This is why the industry needs Authenticated Data Specification, which will allow...
You are not signed in
Only registered users can read the rest of this article.
World AI Film Festival: “There is no emotion in AI”
The World AI Film Festival fielded new and established storytelling voices, but the jury is out on whether AI can capture the human spirit of cinema. Adrian Pennington reports.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.
NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”
The 2026 NAB Show has wrapped after welcoming more than 58,000 registered attendees and a host of new tools and technologies intent on shaping the future of media.
NAB 2026 review: “Live immersive production is here, and it’s extraordinary”
If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
.jpg)

