Australia’s Nine deploys Bitmovin’s AI Scene Analysis

Bitmovin’s AI Scene Analysis is pre-integrated into the Bitmovin VOD Encoder. As a result, Nine has reportedly been able to securely process Stan’s entire content catalogue automatically to generate granular metadata that reflects the context of every scene. 

According to the companies, this has enabled Nine to deliver more personalised viewing experiences, improve ad targeting, and automatically identify the best opportunities for ad placement, saving time and money and helping content to perform better across search, discovery, and monetisation. 

John Hogan, Chief Technology Officer, Nine, said: “Bitmovin’s AI Scene Analysis has transformed how our content team works. Ad placement approvals would have taken a lot of manual effort and time but can now move much faster, and this newfound speed and efficiency is letting us monetise titles across our catalogue much more easily.” 

Reinhard Grandl, Chief Product Officer, Bitmovin, added: “Stan’s extensive catalogue comprises over 17,000 assets including highly localised content, reality TV shows, scripted content and movies, and to truly enhance workflows and unlock revenue opportunities, it needed a solution capable of understanding the nuances presented by such a diverse catalogue. Bitmovin’s AI Scene Analysis is built to do exactly that, helping Nine turn content it already owns into new revenue, right inside the workflow their team already uses.”